Increase your sales and profits
By cutting out third-party platforms like Amazon or other retailers, you avoid their listing, transaction, and fulfillment fees, keeping more revenue from each sale. This means you can reinvest more of your earnings into marketing, better packaging, or even producing new titles, helping your business grow faster. Additionally, without third-party fees eating into your profits, you have the flexibility to offer competitive pricing or exclusive discounts while still maintaining a healthy margin.
Direct Customer Relationships
Selling directly allows you to collect customer emails, build a mailing list, and market to your audience with newsletters, special offers, and personalized recommendations. This direct connection enables you to nurture long-term relationships with readers, turning one-time buyers into loyal customers who return for future purchases. By understanding their preferences and purchasing habits, you can tailor your offerings, recommend related books, and create a community around your brand.
Sell Complementary Products
You can bundle books with merchandise, workbooks, courses, or digital downloads—something most third-party platforms don’t allow. This not only increases the perceived value of each purchase but also allows you to create unique product offerings that cater to different customer needs. By diversifying your inventory with complementary items, you can boost average order value and establish multiple revenue streams beyond just book sales.